MemeCULT-1K: Benchmarking South Asian Cultural Context and Humor Understanding of Multimodal Models
arXiv:2609.01772v1 Announce Type: new Abstract: Meme understanding goes beyond recognizing visual content or literal text; it requires implicit cultural knowledge and pragmatic inference that most vision-language models still lack. We introduce MemeCULT-1K, a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, where each meme is paired with a…
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